Posts Tagged With: wizard of ads

Two Kinds of Customers

The student became the teacher last week when Wizard Academy graduate Bill Bergh taught me something that I had never previously realized, even though Dr. Nick Grant had explained it to me at least half a dozen times. It was one of those times when you slap yourself on the forehead and ask, “Why did &hellip Continue reading »

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Is God in the Details?

The left brain is your link to this physical world and the right brain is your link to the spiritual. It’s all very simple, really. It’s just a question of body and soul. Sight, sound, touch and muscular control are housed in the brain’s left hemisphere and provide your soul’s connection to physical reality. Language &hellip Continue reading »

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How to Get Free Press

Heads look down and hands begin to write every time I say it in a public seminar, so I always give people time to write it down. It’s one of those things that’s so obviously true that people are surprised they never thought of it on their own. “Bad advertising is about you, your company, &hellip Continue reading »

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