Posts Tagged With: roy h. williams
Does Your Ad Contain Medicine for What Ails Your Customer?
A spoonful of Entertainment helps the medicine go down, medicine go dowwwwn, medicine go down. The public will give you their time if you offer them entertainment. They will give you their money if you offer them hope. But don’t ever call it hope. Don’t accuse your customer of being hopeless. Just let them know &hellip Continue reading
Beauty of the Unfired Gun
The Silent Rifle as a 3rd Gravitating Body “Dangling like this from his leg, his upside-down perspective made him giddy. If this were to be his last moment he would die happy, but it would not. Instead, he’d soon be singing karaoke with a group of Korean tourists. But first, the roller coaster.” – Christina &hellip Continue reading
Time and Chance, Money and Love
My friend Jeffrey and I were talking one day about this and that when he said, as much to himself as to me, I think, “What is it that separates confidence from hubris?” I replied, “The outcome.” “That’s it!” Jeff gasped through his laughter, his head thrown back as tears began to inch toward his &hellip Continue reading
Pleasure and Happiness
Do not confuse pleasure with happiness. Unhappy people can have pleasure. And uninterrupted pleasures are not happiness. Happiness is the result of knowing who you are, why you are here, and what you should do. We need identity, purpose, and adventure. Identity – Who am I? Purpose – Why am I here? Adventure – What &hellip Continue reading
Lessons Learned From the Poor
I’m 21 years old but my thinning hair makes me look about 30. I consider this to be my greatest asset. I walk the retail sidewalks, looking in windows, deciding if I will go in. A peddler goes door to door unthinkingly, playing the odds, tossing his pitch to anyone who will catch it like &hellip Continue reading
I Hate That I’m Good
I hate that I’m good at writing direct-response ads. You know the ads I’m talking about. The ones that sell you something you don’t really want or need. Twenty years ago Woody and I bought Melrose necklaces at 11 dollars and sold them by the wheelbarrow load at 99 dollars apiece. You couldn’t comparison shop &hellip Continue reading
Think Backwards and Win
Reverse Your Thoughts, Increase Your Income Unifying Principles are those guiding thoughts around which all your actions revolve. When you hold them in plain sight, you always know what to do next. Brilliant people stumble when they focus on the parts and neglect to see the webs of connections between those parts. This is what &hellip Continue reading
Nobel Prize-Winning Economist Agrees With Wizard Academy
Headlines often tell the truth more powerfully than is completely accurate, a disturbing trend in this day of sound-bite news. The mental image conjured in the mind by the headline, “Nobel Prize-Winning Economist Agrees With Wizard Academy,” is one in which the Nobel Laureate (1.) is aware of Wizard Academy and (2.) makes a statement &hellip Continue reading
Customer Courtship
The Essence of Content Marketing The perfect customer is like a beautiful woman, distant and desirable and pursued by countless competitors. An appropriate metaphor, don’t you think? Most advertisers want ads that equate to a magical pickup line. “Tell me what to say to this beautiful woman so that she’ll rip off her clothes and &hellip Continue reading
The Attention Span Myth
Commentators say that people today have a shorter attention span than in the past, but Jerry Seinfeld and I don’t believe this is true. “There is no such thing as an attention span. There is only the quality of what you are viewing. This whole idea of an attention span is, I think, a misnomer. &hellip Continue reading
