Posts Tagged With: advertising

Branding has dominated the landscape of corporate America in recent years, but the best business minds in America predict that we’ll soon be hearing that term with steadily decreasing frequency. According to analysts Joe Romano (Scull and Co.) and Eric Rhoads (Radio Ink) and Shuki Lapid (Yehuda,) CRM is the new business focus most likely &hellip Continue reading »

The student became the teacher last week when Wizard Academy graduate Bill Bergh taught me something that I had never previously realized, even though Dr. Nick Grant had explained it to me at least half a dozen times. It was one of those times when you slap yourself on the forehead and ask, “Why did &hellip Continue reading »

The left brain is your link to this physical world and the right brain is your link to the spiritual. It’s all very simple, really. It’s just a question of body and soul. Sight, sound, touch and muscular control are housed in the brain’s left hemisphere and provide your soul’s connection to physical reality. Language &hellip Continue reading »

Heads look down and hands begin to write every time I say it in a public seminar, so I always give people time to write it down. It’s one of those things that’s so obviously true that people are surprised they never thought of it on their own. “Bad advertising is about you, your company, &hellip Continue reading »