Monday Morning Memo
The Measuring of Success
A Monday Morning Memo from The Wizard of Ads “How will we measure success?” is the question we ask every new client of our firm. The client’s answer to that question gives my company direction and purpose. It gives us a yardstick with which to measure our performance, and it shows us our client’s heart. &hellip Continue reading
How Will You Measure Success?
A Monday Morning Memo for the Clients and Friends of The Wizard of Ads Like messages in bottles, we live our lives riding the waves of circumstance. Tossed this way and that by unexpected developments, our secret hope is to be plucked from the ocean by a strong and purposeful hand. Discovered. Human beings have &hellip Continue reading
Martin’s Very Big Day
A Monday Morning Memo for the Clients and Friends of Williams Marketing His name was Martin, and in the early 1500’s he wrote a thing that changed our world forever. As Martin dipped pen in ink that momentous day, he could not possibly have known the degree to which he was redefining our future. No, &hellip Continue reading
Manager or Leader?
A Monday Morning Memo from The Wizard of Ads Condensed from the 1977 writings of Abraham Zaleznik, Professor of Social Psychology of Management at Harvard Business School, and the 1986 writings of Michael S. Packer. Managers and leaders are two very different types of people with very different strengths and abilities, yet most of us &hellip Continue reading
The Loneliest Man
A Monday Morning Memo from The Wizard of Ads Excruciatingly shy, Charles Lutwidge Dodgson lived a lonely childhood. Bullied and tormented by the older children because of his severe stammering, Charlie turned ten on January 27, 1842, and he remained ten years old until the day he died in 1898. Though he lived to be &hellip Continue reading
Logic and Truth
A Monday Morning Memo from The Wizard of Ads Three men enter a hotel and ask the price of a room. The desk clerk tells them they may share a room for only thirty dollars – ten dollars each. Delighted to find accommodations at so cheap a price, each of the three men quickly hands &hellip Continue reading
Living with Tarzan in the Jungle
A Monday Morning Memo from The Wizard of Ads If the ratio of sensory receptors to brain synapses is any indication, then you and I are comparatively ill equipped to experience a material world. While our 100 million sensory receptors allow us to see, hear, feel, taste and smell, 10,000 billion brain synapses allow us &hellip Continue reading
Lex Luthor and Green Kryptonite
A Monday Morning Memo for the Clients and Friends of The Wizard of Ads Faster than a speeding bullet. Stronger than a locomotive. Able to leap tall buildings in a single bound! Up in the sky. It’s a bird, it’s a plane! It’s Advertising! There are only two things that can slow down Superman; an &hellip Continue reading
Left, Right, Left, Right, Left, Right
The Wizard’s MMMemo Sequel to “Did Your Valedictorian Become Rich?” Your brain is divided into two main sections called hemispheres. The left brain is logical, linear, objective, and focuses on details. The right brain is intuitive, random, subjective, and sees “the big picture.” The hemisphere that you prefer to use in responding to sensory input &hellip Continue reading
Just Like Air Traffic Controllers
A Monday Morning Memo from The Wizard of Ads I’ve heard there is a saying among air traffic controllers “When pilots screw up, they die. When we screw up, they die.” Now before you condemn all air traffic controllers as heartless and cold, consider the underlying, inescapable truth of the saying, which is namely this; &hellip Continue reading
