Monday Morning Memo
Ernie and Laurine
A Monday Morning Memo from The Wizard of Ads “Just as I was to enter the 7th grade at St. Mel’s I was stricken with rheumatic fever and was confined to bed for almost a year and was in a wheelchair for another. When my physician heard that a tutor had been employed for me, &hellip Continue reading
Emily Lives Inside Herself
A Monday Morning Memo from The Wizard of Ads Born into a wealthy family in 1830, Emily has her photograph taken at the age of 18, then lives a remarkably uneventful life until she quietly passes at the age of 55. It will be the only photograph ever made of her. Incredibly shy, Emily asks &hellip Continue reading
Eighty Pair, All Colors
A Monday Morning Memo from The Wizard of Ads Inside my boots today, one sock is black and the other is a pale shade of green. That’s why I’m wearing the boots. I’m wearing the socks because they are the only clean ones I own. A number of weeks ago, I made a grand speech &hellip Continue reading
Do People Hear More Than You Say?
A Monday Morning Memo from The Wizard of Ads “That’s a really great toupee you’re wearing. Where did you get it?” “I’ve always liked pants like those. Are they coming back in style?” “Are you always this funny when you’re drunk?” Even though the speaker didn’t actually say, “That toupee isn’t fooling anyone, those pants &hellip Continue reading
Don’t Get Your Panties in a Bind
One of the More Unusual Monday Morning Memos Friends with important degrees from important universities are often outraged when they learn that I charge a lot of money for the benefit of my private observations. When I cheerfully and openly admit to these friends that I do, indeed, fabricate all that I know, or think &hellip Continue reading
Does Your Ad Dog Bite? (Or Is It Just A Show Dog?)
A Monday Morning Memo from The Wizard of Ads Most ad campaigns have no teeth. Heavy with style but light on substance, these toothless campaigns remind me of the little Pekingese dog that sits on every Grandmother’s porch. “Bark, Bark, Bark,” says the Pekingese dog, but you, me, and Grandma know he isn’t going to &hellip Continue reading
How Are You Connecting The Dots?
A Monday Morning Memo from The Wizard of Ads How Are You Connecting the Dots? A Monday Morning Memo for the Clients and Friends of Williams Marketing “Don’t refuse to go on an occasional wild goose chase. That’s what wild geese are for.” Anonymous “In order for you to profit from your mistakes, you have &hellip Continue reading
Choose To Be Lucky
A Monday Morning Memo from The Wizard of Ads I decided to become a coin collector during the summer of the second grade and my decision became official when I put it in a letter to my grandmother. When my father came home that night, I asked if I could search through his pocket change &hellip Continue reading
Big Questions, Little Answers
The Wizard Answers a Survey on a Marvelous Monday Morning In about 6 months, a new book will be released that I believe will be fascinating, helpful and a bargain at any price. I’m aware of the book only because I recently answered some questions submitted to me by it’s authors, Debra Dinnocenzo and Rick &hellip Continue reading
Better Jewelry, Better Jeweler?
A Monday Morning Memo from The Wizard of Ads If you had to choose between selling what you wanted to sell, or what the majority of people wanted to buy, which would you choose? Are you sure? The truth is that you have already chosen, and your success in selling is determined largely by your &hellip Continue reading
