American Small Business
How the British See America
Survey Results from the BBC The early October, 2006, issue of Southwest Airlines Spirit magazine reports the results of a 2003 survey conducted by the BBC. When asked to name The Greatest American Ever, Brits came up with the following list: 4. Mister T. “I pity the foo’.” 3. Martin Luther King, Jr. “I have &hellip Continue reading
ASB Editor in the News!
Ray Seggern is What’s Happening in Canada If you’re a business reader looking for advice, insights, tips or other valuable information, you should probably skip to the next story because this one is just a lot of bragging about one of our own American Small Business editors. The lovely and talented Ray Seggern was the &hellip Continue reading
The Ticket Too Hot to Touch
Symphony Orchestra, meet Video Game The hottest ticket in North America is Video Games Live, an old-school symphony orchestra playing all the theme songs of today’s biggest video games. This is real symphony, as real as it gets. “If symphony music is dying (and it was,) because too few people can appreciate Bach and Beethoven &hellip Continue reading
I Own the World's Most Expensive Refrigerator
It’s Not the Size, but the Unexpectedness that Counts Intellectually, I understand that it’s the most overpriced refrigerator on earth. But emotionally I’m really kind of proud of it. I’m of two minds. My left brain says, “You’re an idiot.” But my right brain says, “Very few people have one of these.” Sure, I’ve got &hellip Continue reading
Sales People and Ad Writers
Are They Really Two Different People? I’ve always been a little nonplussed by those who imagine a distinction between sales people and ad writers. Are you in sales? Imagine making a sales presentation, in writing, to a person you’ve never met and know very little about. You could do it, right? Congratulations. You just wrote &hellip Continue reading
Will the Real Newsweek Please Stand Up?
Why Didn’t We Get the Same Cover as Everyone Else? Newsweek, October 2, 2006. While the rest of the world was staring at a cover story about how America isn’t doing so well in Iraq, you and I were greeted with a warm and fuzzy cover story about a female photographer called “My Life in &hellip Continue reading
Where Does Marketing End and Corporate Culture Begin?
There Can Be More Than One Reason for Success. Richard Pachter of Miami Herald fame has posted an interesting review of the new book, Tribal Knowledge: Business Brewed from the Grounds of Starbucks Corporate Culture by John Moore. 264 pages. $22.95. Says Pachter, “Branding is essential but ill-understood. Managers mumble mantras to their minions about &hellip Continue reading
You've Heard of the "Type A" Personality
We hear about “Type A” people all the time. But no one ever talks about personality Types B, C and D, so I went looking for the answer. Here’s what I found. The “A” personality is usually very independent, direct and to the point. The “B” type loves to party, travel and be part of &hellip Continue reading
Who Are We Becoming?
58 percent of today’s America never reads another book after graduating high school. 30 percent of today’s America doesn’t finish high school at all. Football coaches are the most highly paid people in public education. Am I the only one worried about this? American publishers know that business books must be written at an 8th &hellip Continue reading
The World’s “Best” Traffic Builder
My favorite traffic builder involves three actors in police uniforms. When done properly, the first “policeman” will stand in the street in front of your business and divert all the traffic into your parking lot, where the second cop will wave the cars into parking spaces . The third cop will stand at the front &hellip Continue reading
