American Small Business
IN FLANDERS FIELDS
Reflecting on the Remembered In Flanders fields the poppies blow Between the crosses, row on row, That mark our place; and in the sky The larks, still bravely singing, fly Scarce heard amid the guns below. We are the dead. Short days ago We lived, felt dawn, saw sunset glow, Loved, and were loved, and &hellip Continue reading
Get Up
What keeps you going when adversity hits? I lay flat on my back in my Petoskey, Michigan bed, mucus filling my nostrils, throat and lungs. A million ice cubes shivered across my skin. As soon as I wrapped myself in heavy blankets, blistering heat threatened to burn me from the inside out. Little alien aches &hellip Continue reading
When I Saw Your Ad
Getting Better Results with Your Classified Ads “Your ad spoke to me. I knew I was the right person for the job. For a recent job opening at our radio stations we ran an ad on the radio and in the local newspaper that attracted 101 applications in five days. When narrowed down to fifteen &hellip Continue reading
Outlook 2008
And now for the good news… American business owners are surveying a bleak and barren landscape. Welcome to 2008. Hey! Don’t quit reading. This story has a happy ending, trust me. Let’s take a quick look at that business landscape: The Treasury Department is printing dollars to pay for Iraq, so each dollar is worth &hellip Continue reading
An Example of Extraordinary Writing
Vivid. Memorable. Surprising. My friend David McInnis sent me this. I think it’s an excellent example of extraordinary writing. This is an actual essay written by a college applicant to NYU: IN ORDER FOR THE ADMISSIONS STAFF OF OUR COLLEGE TO GET TO KNOW YOU, THE APPLICANT, BETTER, WE ASK THAT YOU ANSWER THE FOLLOWING &hellip Continue reading
Iacocca's New Book
Where Have All the Leaders Gone? Where Have All the Leaders Gone is laser-point Lido. Concise. Blunt. Insightful. 264 quick pages. At 82, Iacocca is fearless. We’re only on page 5 when we read, “Some of us are sick and tired of people who call free speech treason. Where I come from that’s a dictatorship, &hellip Continue reading
Diagnose Your Marketing Problem
It’s Easier Than You Think Is your business growing slower than you think it should? Do you suspect its slow pace might have something to do with ineffective marketing? The average business owner feels their business should be growing faster, but few know how to isolate the problem. Today we’re going to fix that. The &hellip Continue reading
The Father of Rap
Danger! Danger! This is Religious… If you’ve never heard an African-American minister riff, you owe it to yourself to watch and listen to this way-cool 3-minute video. Believe it or not, what you’re about to hear was almost certainly unscripted. The best evidence of this is the moment – about halfway through the piece – &hellip Continue reading
How Much Should You Budget for Advertising?
Check Out This Automatic Ad Budget Calculator The correct amount to budget for advertising can be calculated only by multiplying your top-line sales volume by your average storewide markup, then deducting the cost of occupancy. Miraculously, the great Dave Young has created an automatic, online ad budget calculator and donated it as his personal gift &hellip Continue reading
What Annoys Us Most or, "What Not To Do at Work"
According to a Harris Interactive survey on workplace etiquette, 44% of employed Americans say their biggest pet peeve at work is having to listen to someone speak in a condescending tone of voice. Additionally, 37% cited public reprimands as a major pet peeve. 34% mentioned being micromanaged as another big one. 32% said that loud &hellip Continue reading
