American Small Business

Tuesday 1st, February 2011 What is a gravity well? Think of it like a spiral staircase. One you slowly step down until you reach the ultimate goal. There needs to be many ways to enter the top of the gravity well because there are always many ways to exit. It’s better in the long run &hellip Continue reading »

Wednesday 1st, December 2010 “The most valuable of all talents is that of never using two words when one will do.” — Thomas Jefferson Jefferson’s quote has been thrown around quite a bit in academy classes. We use it to describe what we call black words. Black words are the enemy of clarity. Words not &hellip Continue reading »

Monday 1st, November 2010 Standing at the urinal, I look down to do my business, only to see the “ACE Mart Restaurant Supply” logo looking back at me. Is there anywhere I can go to escape from advertising? It’s all around you. Every little shirt logo you see, to the car you drive, each screaming &hellip Continue reading »

How to Attract and Hold Attention Through Visual Display Sunday 1st, August 2010 Portals help us move from one state of consciousness to another. Portals create intrigue in paintings, photographs, literature and movies. Portals say, “Come on in. Stay awhile.” We’re teaching you about portals because customers prefer to spend their time in places where &hellip Continue reading »

Saturday 1st, May 2010 Write early in the morning not late at night. I’ve heard it many times that Roy gets up before the sun to get his writing done. I really didn’t think much of it until the other day. I’ve been doing research on a letter, written by Alexandre Dumas, Roy asked me &hellip Continue reading »

Doing effective business triage. I am currently working on a business plan with my client, Tony. I have permission from him to share this story. As we were working on the business plan, we started to reminisce about how we became friends. I remember it well.  I had just opened a new recording studio.  One &hellip Continue reading »

Help you beat the chains? First, help yourself. Do you like the idea of supporting local businesses? Is that like asking a politician if he’s for more jobs and against crime? But … and it’s an awfully big but … your locally-owned business has got to meet me MORE than halfway. Sorry if that seems &hellip Continue reading »

I was talking with my teenage children the other day. The discussion came to money-it always does with children. They wanted more! More than their mother or I was going to give them. It was time for them to find a job. If they could not find a job, then they would have to make &hellip Continue reading »

Posted by Barry Silversteinon December 3, 2009 07:07 PM An article from Brandchanel.com It all started with a phone call Jack Dorsey received from a friend, a small business owner frustrated because he couldn’t easily accept a credit card payment from a customer. Dorsey is not one to let opportunities pass him by. The co-founder &hellip Continue reading »

Web Viewership Measurement on the Horizon Nielsen Speeding Up Single-Source Measurement Plan Will fold Web viewing into TV sample by August 2010 By Claire Atkinson — Broadcasting & Cable, 12/1/2009 5:33:46 PM Nielsen is fast-forwarding its plan to monitor viewers’ Web habits in order to help clients understand, among other things, whether their advertising or &hellip Continue reading »