American Small Business

(Whence Cometh the Power of Ads to Work Magic) An Excerpt from The Wizard of Ads by Roy H. Williams. An Energy of Words has existed since the day He said, “Let there be light.” Learn how to use this energy. You are created in His image. Masses of People are predictable, though an individual &hellip Continue reading »

By Tim Miles Prior to last week, I’ve known my mom to cry only three times: at the funeral of each of her parents and on February 13, 2010 – the day she realized she’d been putting up with my dad for 50 years. I kid! Seriously, though – mom’s not a crier. She’s kind, &hellip Continue reading »

“Advertising is like exercise, for long term benefit you need to do it every week, 52 weeks a year. On again off again just won’t cut it.” – Craig Arthur

I’ve been getting Adrian Van Zelfden’s “Tidbits in Time” emails for several years. He’s a huge history buff and he enjoys a historical almanac to the point that he started sending out a monthly missive to share his celebration of what happened when. He started by sending it to his friends. None of that opt-in &hellip Continue reading »

Thursday 1st, September 2011 People tend to think, business life and personal life. In reality, we do not become a different creature on our way to work, and then revert back to our normal selves as we return home. We’re the same person 24 hours a day. This was sharply brought to mind as I &hellip Continue reading »

I had to smack around a client the other day. Well, maybe not smack around.  But it did involve shaking my finger and saying things like, “Stop it.” It all had to do with what I’ve written posts about in the past: giving your employees the authority to grow your business. I was in a &hellip Continue reading »

Friday 1st, April 2011 The Short answer, Always Be Advertising. Don’t think for one second that going dark will help your business. Stop your message and you’ll lose top of mind awareness. You need to be the company that the customer thinks of first and feels the best about. Standing in the shadows is no &hellip Continue reading »

I am going to let you in on a little secret. Yellow page ads still work after a business closes. If a company goes out of business and drops their phone number, the yellow page ad will still work! The ad doesn’t just disappear. I discovered this when I was building a heating and air &hellip Continue reading »