Author Archives: Roy H. Williams

The Wizard’s MMMemo Sequel to “Did Your Valedictorian Become Rich?” Your brain is divided into two main sections called hemispheres. The left brain is logical, linear, objective, and focuses on details. The right brain is intuitive, random, subjective, and sees “the big picture.” The hemisphere that you prefer to use in responding to sensory input &hellip Continue reading »

A Monday Morning Memo from The Wizard of Ads I’ve heard there is a saying among air traffic controllers “When pilots screw up, they die. When we screw up, they die.” Now before you condemn all air traffic controllers as heartless and cold, consider the underlying, inescapable truth of the saying, which is namely this; &hellip Continue reading »

A Monday Morning Memo from The Wizard of Ads Mason, New Hampshire. Summer, 1788. Thirteen year old Johnny Chapman meets young Sam Wilson while visiting his cousin Betsey at her family’s farm. Sam and Betsey later marry and move to Troy, New York, where they launch a meat packing business. After Sam and Betsey’s wedding, &hellip Continue reading »

A Monday Morning Memo from The Wizard of Ads Light is fading and snow is falling; a reflective white coat to warm a surreal, half lit world. The scene indoors is even more surreal as a man in a blue work shirt with the name “Fred” on the pocket gives John Young the opportunity of &hellip Continue reading »

A Monday Morning Memo from The Wizard of Ads Have you noticed that recent pictures of America’s Uncle Sam show only his front side? No one has seen the back of Uncle Sam in more than 20 years. Could this be a government cover-up? Could it be that someone doesn’t want us to notice the &hellip Continue reading »

A Monday Morning Memo from The Wizard of Ads A good friend of mine caused me to recently develop an interest in fountain pens. My goal was to learn all I could about them and then accumulate a small collection. What astounding luck! I opened the paper and what did I find but a two &hellip Continue reading »

A Monday Morning Memo for the Clients and Friends of Williams Marketing “What am I bid for this classic Shagger?” I’m sitting in the third row at the famous James C. Leake auction in Tulsa watching a tuxedoed, British auctioneer work a room full of Oklahoma oilmen. Ninety seconds later, the auctioneer drops his hammer &hellip Continue reading »

A Monday Morning Memo from The Wizard of Ads “Intangibles are the most honest merchandise anyone can sell. Theyare always worth whatever you are willing to pay for them and they never wear out. You can take them to your grave untarnished.” Robert Heinlein Two weeks ago I faxed you a memo called Intellect and &hellip Continue reading »

A Monday Morning Memo for the Clients and Friends of the Wizard of Ads Ad writers answer the telephone like teenage girls who have been waiting for their boyfriends to call. “Hello, Hello is it you?” What they hear is most likely this: “I need some new ads. And make sure they’re good ones.” (Click) &hellip Continue reading »

A Monday Morning Memo from The Wizard of Ads Adam Smith believes that imagination and sympathy are the keys to understanding one’s place in the world. Adam says that imagination allows us to become impartial spectators of our own lives. According to Adam, we instinctively use our imaginations to put ourselves in the position of &hellip Continue reading »