Author Archives: Roy H. Williams
Customer Courtship
The Essence of Content Marketing The perfect customer is like a beautiful woman, distant and desirable and pursued by countless competitors. An appropriate metaphor, don’t you think? Most advertisers want ads that equate to a magical pickup line. “Tell me what to say to this beautiful woman so that she’ll rip off her clothes and &hellip Continue reading
One Million And Counting
A Monday Morning Memo from The Wizard of Ads According to Stillerman, Jones, and Co., we recently added the one millionth retail store in America. That’s nearly one retail store for every two hundred people. Is a million too many? Most analysts say “Yes.” The consensus opinion is that the unfocused, the weak, and the &hellip Continue reading
One of Two Things
A Monday Morning Memo for the Clients and Friends of Roy H Williams Make no mistake about it, the economy is booming. Even the lazy have money. Money enough to waste. No one has any time to waste, though, not even the lazy. The lazy, like the industrious, demand quick service. But where are they &hellip Continue reading
One Big Assumption
A Monday Morning Memo from The Wizard of Ads Advertisers assume that people comprehend their ads. Most often, they do not. The volume of advertising which gushes toward the customer’s mind is like a fire hose aimed at a teacup. There is simply too much rushing in to contain. Most advertising in America is deflected, &hellip Continue reading
An Old Mustang Revertible
A Monday Morning Memo of Misty Muskogee Memories I have a 1971 Mustang with a canvas top that folds down behind the rear seat. Ask me why I chose to restore this particular year, make and model of car and I’ll immediately point out to you the convenience of having a gas cap that is &hellip Continue reading
Of Honky-Tonks and Chicken Wire
A Monday Morning Memo for the Clients and Friends of Williams Marketing Seth Godin’s newest book, Permission Marketing, is flying out of bookstores as though it had wings. Thousands of people admire Seth’s book. I admire the man. If you were to ask Seth Godin today what it feels like to be an overnight success, &hellip Continue reading
A Novelist and a Newsman
A Monday Morning Memo for the Clients and Friends of Williams Marketing In Halifax, Nova Scotia, lies a cemetery where 121 recovered bodies of Titanic passengers were buried in the spring of 1912. According to Jay Clarke of Knight-Ridder newspapers, “One marker there receives outsized attention from visitors. It is the grave of a crewman &hellip Continue reading
…Not A Creature Was Stirring…
A Holiday Greeting from The Wizard of Ads It’s Christmas Eve and Martin is broke. He hasn’t a cent to buy gifts for his six adorable children. The kids all know it, too. As the children snuggle together in bed, candlelight plays on the branches of the fragrant fir tree the boys have brought in &hellip Continue reading
Not So Stupid
A Monday Morning Memo from The Wizard of Ads “Roy, I liked your memo about the fallacies of deep discounting,” said Joe, “But the magic words of retail aren’t ‘Profit Margin.’ The magic words of retail are ‘Inventory Turn.’ It isn’t so critical how much you make on an item. What’s critical is how often &hellip Continue reading
Nobody’s Perfect, But We’re Working On It!
A Monday Morning Memo from The Wizard of Ads I had a prospective new client ask me a very insightful question last week. “If I retained your firm and later became unhappy with you, what would be the probable reason?” My answer was instant because Williams Marketing lost a client last September and I spent &hellip Continue reading
