Author Archives: Roy H. Williams
An Open Experiment
This will be the smartest thing I’ve done in years or it will be the stupidest. And I’m going to do it openly so the whole world can watch to see what happens as these next few months unfold. The promotion of Wizard Academy is about to be turned over to someone else. Mark Fox &hellip Continue reading
How Soon Will My Ads Start Working?
These are the 5 questions you must answer before you can know how soon your ads will start working: Q. 1: What percentage of the noise made in your category – in all the different media combined – is being made by you? This is your Share of Voice. Q. 2: What percentage of the &hellip Continue reading
On the Horizon
The Monday Morning Memo for August 1, 2011 If History, Indeed, Repeats Itself “There is a holy mistaken zeal in politics as well as in religion.” – The Letters of Junius, 1769 – 1771 “The law, in its majestic equality, forbids the rich as well as the poor to sleep under bridges, to bed in &hellip Continue reading
Relevance, Real-evance, Relate-evence
The Monday Morning Memo for July 25, 2011 Relevance has always been an important part of effective communication but never so much as today. The appalling dropout rate in High Schools and the sharp decline in church attendance are just two of the indicators of an accelerated demand by people for relevance. “Why should I? &hellip Continue reading
Work With What You've Got
The Monday Morning Memo for July 18 2011 A 20 year-old kid walks the streets in Oklahoma. Married. No money. Works construction by day, changes tapes in an automated radio station from 1AM to 11AM each Saturday morning for $3.35 an hour. No microphone. No one will know if he’s doing a good job because station &hellip Continue reading
Interesting Things Going On Right Now
The Monday Morning Memo for July 11th 2011 Once a year I allow myself to ramble a bit in the insane delusion that someone out there might actually want to know what’s happening in my life. Deep in my heart I know the only people who really care about my private trivia are my wife &hellip Continue reading
Differentiate or Conform?
The Monday Morning Memo for July 4, 2011 Chronic problems in business are usually the result of binary thinking. “It’s either this way or that way. It can’t be both.” Strangely, the answer is almost always “both.” “Should I try to attract the price-driven (transactional) customer, or should I go for the (relational) customer who &hellip Continue reading
17 Strangers
The Monday Morning Memo for June 27, 2011 PROVED: Technique Beats Inspiration Wizard Academy completed an experiment last Thursday and we’re prepared to share the results of it. Amateur musicians were gathered from across North America. We refused to allow them to create music in the manner they preferred. Instead, we showed them video clips &hellip Continue reading
The Ones Who Don't Go Away
The Monday Morning Memo for June 20, 2011 How to Become Self-Selected, Part Two Monday Morning, One Week Ago – “Honey, I liked this week’s memo but you never really told us how to become self-selected. You just gave us examples of other people who have done it.” I took another look at that memo &hellip Continue reading
How to Become Self-Selected
The MondayMorningMemo for June 13, 2011 The Secret of Peter, James and John Dewey Jenkins is a self-made man, the sort of person every parent hopes their child will become. Like many of us, Dewey started with nothing, nada, zip, zero. He worked hard, was focused and patient, always tried to do the right thing, &hellip Continue reading
