Author Archives: Roy H. Williams

Type “business plan” into Google and you’ll see an impressive array of articles from BusinessWeek, The Wall Street Journal, Inc., Forbes, Entrepreneur and SBA.gov. Everyone has a business plan. Almost no one has an advertising plan. And we are coming to a critical fork in the road. I want you to choose your fork consciously &hellip Continue reading »

“Normalization” begins with an idealized norm of conduct – for example, the way a soldier should ideally stand, march, and present arms, with each of these actions defined in minute detail. Individuals are then rewarded for conforming to this ideal or punished for deviating from it. Normalization allows a leader to exert maximum social control &hellip Continue reading »

Really smart marketers screw up badly when they move from “Metrics are Good” to “Metrics are God.” Dan doesn’t do this. Dan came to Wizard Academy in 2001, determined to build an online business. He was 22 years old. A few months later I was asked to speak at the annual convention of the Direct &hellip Continue reading »

The Eye of the Storm is what we call the classroom in the tower at Wizard Academy. This name is doubly appropriate; not only is The Eye of the Storm a momentary escape from the buffeting winds of business, it was funded by Tim Storm, a wildly successful entrepreneur. It was the third day of &hellip Continue reading »

The official wedding count for Chapel Dulcinea in 2013 was 824 weddings. When I talk about the number of weddings performed each year at Chapel Dulcinea I usually say, “more than a thousand,” but it’s not because I’m lying. I’m just telling the truth prematurely. We’ll soon be at 1,000+ per year. I’m certain of &hellip Continue reading »

Sarah says if you rely solely upon reason, your actions will be based upon what you believe to be possible. You’ll not likely attempt the impossible. She goes on to say, “Quixotism is the passionate pursuit of an ideal which may not be attainable. It is the belief that an individual can alter reality and &hellip Continue reading »

You have within you an idea, a possibility, a thought that has never quite gone away. You tell yourself it’s a childish fantasy. Perhaps it is. And that’s precisely why you should rescue it from the shivering shadows. Let your child live in the light. You’re strong enough now to watch over it and protect &hellip Continue reading »

This ocean adventure called life is most easily navigated when we have a guiding light. The winds and waves of circumstance push at all of us. 1. We can passively go with the flow. 2. We can choose the badge of the victim. 3. We can loose ourselves in pleasure. 4. We can harness the &hellip Continue reading »

Fifty-one times a year I write things I believe you’ll find to be useful. Once a year I turn the mirror toward myself. This is that time. I hope you don’t mind. I’ve enjoyed 8 distinct advantages in life for which I can take no credit. I am thankful for 6 of these advantages, but &hellip Continue reading »

Evocative Words Work Wonders Give a mundane product an evocative name and you will dramatically increase its appeal. Humans are uniquely gifted to attach complex meanings to sounds. Some of these sounds are musical; pitch, key, tempo, rhythm, interval and contour. But much more specific in their meanings are phonemes, the building blocks of words. &hellip Continue reading »