Author Archives: Roy H. Williams

How Not To Be Bored

The average person would rather be angry than bored. Anger is exciting. Likewise, love and hate are not opposites. The opposite of both is indifference. I’m not suggesting that you be angry all the time. I’m suggesting only that you care enough to take action. No, that’s not it either. I’m suggesting that you take &hellip Continue reading »

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The Future of Talk Radio

“You know me; I find a crowd all headed in the same direction and call it my parade.” – Roy Laughlin, April 26, 2012 Brother Laughlin uttered this phrase as he was telling me of his involvement in the development of two new daily radio shorts involving Regis Philbin and Larry King. Living as he &hellip Continue reading »

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She Was 22 Just Like Me That Day

She jumped from the window of a building on New York’s East Side on January 19, 1981. Her face was erased by the fall. I’m not sure what I was doing that day but I did not kill myself. No one knew her name so her body remained unclaimed until she was reported missing. She &hellip Continue reading »

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Oscar, Dorothy and Ze (Zay)

Guilt is about what you have done. Shame is about who you are. I’ve always been attracted to people who are guilty, but unashamed. Guilt without shame is audacity, a special kind of courage.  It’s what we admire in the little boy who shouted, “The king is naked! Right there in the middle of the &hellip Continue reading »

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America’s Antoni Gaudi

He seems to have been crazy. Seems to have been. Bubbling, babbling in bits of broken English, Sam was a cantankerously crazy old man. But what he left behind was beautiful. He worked on it alone from 1921 to 1954, then signed the deed over to a neighbor and disappeared. Never came back. The Beatles put &hellip Continue reading »

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Measuring the Height of a Brand

[audio:http://goodies.wizardacademypress.com/MMM120409-HeightOfBrand.mp3] How tall is your brand? As long as we’re on the subject of brand identity and reputation, how are brands created in the first place? Is a brand merely the sum total of all the things a company says about itself? Of course not. Ads do, of course, play a big part in branding. &hellip Continue reading »

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What Are You Doing Here, Elijah?

Elijah, according to the Bible, was a Tishbite. Google “meaning of Tishbite” and the first page of results will give you a glimpse of the grand sweep of opinions we have when it comes to things religious. Tishbite means “stranger” according to some sources but Wikipedia says Tishbe was a place, thus, “The phrasing can &hellip Continue reading »

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The Power of Once Upon a Time

“‘Hunches,’ his mother used to call them. The boy was beginning to understand that intuition is really just a sudden immersion of the soul into the universal current of life, where the histories of all people are connected, and we are able to know everything, because it’s all written there.” – The Alchemist, by Paulo &hellip Continue reading »

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What PPM Means To Radio Advertisers

Before we begin, you need to know that a “3.0 frequency” is RadioSpeak for reaching the same listener 3 times. TSL means “Time Spent Listening” and PPM is “Portable People Meter.” Hi Roy,   I’m sure that you receive this question often, but I didn’t find your personal response to it online. How do you believe &hellip Continue reading »

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Richard's Recipe for Happiness And Don's Single Biggest Mistake

This isn’t what Richard Exley said last week, but rather what I took from it: If you want to be truly happy, 1. Commit to a cause greater than yourself. 2. Value people rather than things. 3. Give thanks for what you have instead of complaining about what you don’t have. 4. Celebrate the ordinary. &hellip Continue reading »

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