Author Archives: Roy H. Williams
Mountains and Molehills
How much do your name, logo and color scheme really matter? A schmuck falls off the balcony on the 30th floor. A putz is the guy he lands on. A putz is passively stupid; ridiculously unlucky. Could a company succeed with a name like Putzmeister? Could a company win if its logo was indistinctive and &hellip Continue reading
Why It’s Dangerous To Give Advice
I am, by profession, a communications consultant. I craft strategies, write ads and buy media. My clients ask for my advice. They even pay me for it. Advice is dangerous to give. If you are thinking, “Yes, it’s dangerous to give advice because your advice might be wrong,” you probably haven’t worked full-time in a &hellip Continue reading
2013: When the Tribe Becomes a Gang
Every “Me” cycle in society begins with: 1. a beautiful dream of freedom from restraint 2. a hunger for self-expression 3. a search for individuality Our last “Me” cycle began in 1963 and reached its zenith in 1983 when freedom from restraint had evolved into conspicuous consumption and individuality was being “self-expressed” through costumes, big &hellip Continue reading
Tigers Do Not Purr
A Look at Choices and Consequences You wrestle with lions daily. Lions are powers outside yourself: circumstance and serendipity, fate and phenomenon, bad luck and good. A lion can oppose or assist you. It can be your enemy or friend. A gang of lions is called a pride. Interesting. Unlike lions, tigers are solitary. Your tiger &hellip Continue reading
Miraculous Insights
June 25, 2012, 8:29 PM Step 1: Create a monster by networking 16,000 ultrafast computer processors. Step 2: Feed the monster 10 billion images chosen at random from YouTube videos. Step 3:See what happens. What Happened: The monster taught itself to recognize cats. “We never told it during the training, ‘This is a cat.’ It &hellip Continue reading
How Jack Became a Dull Boy
Jack became dull when he failed to free the beagle in his brain. You let your beagle romp and play, don’t you? Don’t you? The beagle in your brain connects nonlinear events – think of these events as a collection of dots – to reveal fantastic patterns. Intuition. Humor. Leap of Faith. These are just &hellip Continue reading
5 Ways to Solve Problems Creatively
“Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” – David Ogilvy A creative problem-solver consciously or unconsciously realizes the problem at hand &hellip Continue reading
Courage, Confidence and Humility
Courage might look like confidence to onlookers but confidence and courage are not the same. Confidence means you’re not afraid. Courage means you do your best even though you’re scared half to death. Courage does not rely on confidence. Courage relies on commitment. “It embarrasses me to admit that there have been seasons in my &hellip Continue reading
Your Private World
Reality doesn’t exist; at least not in the way that we usually think of it. Dr. Jorge Martins de Oliveira writes, “Our perception does not identify the outside world as it really is, but the way that we are allowed to recognize it, as a consequence of transformations performed by our senses. We experience electromagnetic &hellip Continue reading
Possibility Thinking
The mind wants closure, for everything to add up and make sense, for there to be no loopholes, paradoxes or remainders. Intellect wants to believe that it has the answers, that is sees beyond broken logic, that it is ultimately in control, that there is no force greater than itself. In short, humans want to &hellip Continue reading
