Author Archives: Roy H. Williams

The Wizard Answers a Survey on a Marvelous Monday Morning In about 6 months, a new book will be released that I believe will be fascinating, helpful and a bargain at any price. I’m aware of the book only because I recently answered some questions submitted to me by it’s authors, Debra Dinnocenzo and Rick &hellip Continue reading »

A Monday Morning Memo from The Wizard of Ads If you had to choose between selling what you wanted to sell, or what the majority of people wanted to buy, which would you choose? Are you sure? The truth is that you have already chosen, and your success in selling is determined largely by your &hellip Continue reading »

A Monday Morning Memo from The Wizard of Ads I stand on Staten Island in New York Harbor, quietly gazing upwards at the torch of Lady Liberty, when my ears catch the sound of a distant rumble. The noise quickly becomes a rushing roar and for an instant, the pale blue sky above the Lady’s &hellip Continue reading »

A Monday Morning Memo for the Clients and Friends of The Wizard of Ads Ted pursued a Ph.D. in English literature at Oxford for awhile, but dropped out when he decided that his studies were “astonishingly irrelevant.” In 1950, Ted invented the word “nerd”. In 1984 he won a Pulitzer Prize. After dropping out of &hellip Continue reading »

A Monday Morning Memo from The Wizard of Ads Matthew wants a career writing miracle-producing ads, so he goes to college to refine his skills. Journalism instructors teach Matthew to present the facts in an objective manner: “The goal of the journalist is always to inform, never to persuade.” Creative writing instructors teach Matthew how &hellip Continue reading »

Looking Ahead to the Future, Behind to the Past, Inward at Ourselves, and Outward at the World. “Rich people and poor people are exactly the same, except in one respect -rich people think rich.” Herb Kay You may have gathered from the recent MMMemos that my mind of late has been orbiting the question, “How &hellip Continue reading »

A Monday Morning Memo from The Wizard of Ads “It’s amazing how when a customer feels good in a store, they want to spend money there.” “We didn’t put a lot of money into remodeling stores…” John Sipala, Explaining why his chain of ninety JAMESWAY stores failed. In a study of 866 retail outlets which &hellip Continue reading »

A Monday Morning Memo for the Clients and Friends of Williams Marketing You already know that Pavlov used an echoic reticular activator (the sound of a bell) to implant an associative memory into the mind of his dog. But have you ever wondered why Pavlov chose to use sound rather than sight? The answer is &hellip Continue reading »

A Monday Morning Memo from The Wizard of Ads White Wind is duty, pure and clean. Yellow Fire has high and lofty dreams. Red Earth is all adventure; Tom Sawyer to the core. Blue Rain is quiet wisdom. Who could ask for more? North, South, East, West: Arrows pointing in four directions; The compass that &hellip Continue reading »

A Monday Morning Memo from The Wizard of Ads I make a simple statement; “It’s not who you reach, it’s what you say that makes the difference.” But you should see the anxiety! First the startled eyebrows and slackened jaw. Then, almost imperceptibly, the eyebrows descend and the chin moves slowly upward until dawning realization &hellip Continue reading »