Author Archives: Leeroy Jenkins
Outlook 2008
And now for the good news… American business owners are surveying a bleak and barren landscape. Welcome to 2008. Hey! Don’t quit reading. This story has a happy ending, trust me. Let’s take a quick look at that business landscape: The Treasury Department is printing dollars to pay for Iraq, so each dollar is worth &hellip Continue reading
An Example of Extraordinary Writing
Vivid. Memorable. Surprising. My friend David McInnis sent me this. I think it’s an excellent example of extraordinary writing. This is an actual essay written by a college applicant to NYU: IN ORDER FOR THE ADMISSIONS STAFF OF OUR COLLEGE TO GET TO KNOW YOU, THE APPLICANT, BETTER, WE ASK THAT YOU ANSWER THE FOLLOWING &hellip Continue reading
Iacocca's New Book
Where Have All the Leaders Gone? Where Have All the Leaders Gone is laser-point Lido. Concise. Blunt. Insightful. 264 quick pages. At 82, Iacocca is fearless. We’re only on page 5 when we read, “Some of us are sick and tired of people who call free speech treason. Where I come from that’s a dictatorship, &hellip Continue reading
Diagnose Your Marketing Problem
It’s Easier Than You Think Is your business growing slower than you think it should? Do you suspect its slow pace might have something to do with ineffective marketing? The average business owner feels their business should be growing faster, but few know how to isolate the problem. Today we’re going to fix that. The &hellip Continue reading
The Father of Rap
Danger! Danger! This is Religious… If you’ve never heard an African-American minister riff, you owe it to yourself to watch and listen to this way-cool 3-minute video. Believe it or not, what you’re about to hear was almost certainly unscripted. The best evidence of this is the moment – about halfway through the piece – &hellip Continue reading
How Much Should You Budget for Advertising?
Check Out This Automatic Ad Budget Calculator The correct amount to budget for advertising can be calculated only by multiplying your top-line sales volume by your average storewide markup, then deducting the cost of occupancy. Miraculously, the great Dave Young has created an automatic, online ad budget calculator and donated it as his personal gift &hellip Continue reading
What Annoys Us Most or, "What Not To Do at Work"
According to a Harris Interactive survey on workplace etiquette, 44% of employed Americans say their biggest pet peeve at work is having to listen to someone speak in a condescending tone of voice. Additionally, 37% cited public reprimands as a major pet peeve. 34% mentioned being micromanaged as another big one. 32% said that loud &hellip Continue reading
How the British See America
Survey Results from the BBC The early October, 2006, issue of Southwest Airlines Spirit magazine reports the results of a 2003 survey conducted by the BBC. When asked to name The Greatest American Ever, Brits came up with the following list: 4. Mister T. “I pity the foo’.” 3. Martin Luther King, Jr. “I have &hellip Continue reading
ASB Editor in the News!
Ray Seggern is What’s Happening in Canada If you’re a business reader looking for advice, insights, tips or other valuable information, you should probably skip to the next story because this one is just a lot of bragging about one of our own American Small Business editors. The lovely and talented Ray Seggern was the &hellip Continue reading
The Ticket Too Hot to Touch
Symphony Orchestra, meet Video Game The hottest ticket in North America is Video Games Live, an old-school symphony orchestra playing all the theme songs of today’s biggest video games. This is real symphony, as real as it gets. “If symphony music is dying (and it was,) because too few people can appreciate Bach and Beethoven &hellip Continue reading
