Author Archives: Steve Sorenson

I am going to let you in on a little secret. Yellow page ads still work after a business closes. If a company goes out of business and drops their phone number, the yellow page ad will still work! The ad doesn’t just disappear. I discovered this when I was building a heating and air &hellip Continue reading »

Doing effective business triage. I am currently working on a business plan with my client, Tony. I have permission from him to share this story. As we were working on the business plan, we started to reminisce about how we became friends. I remember it well.  I had just opened a new recording studio.  One &hellip Continue reading »

I was talking with my teenage children the other day. The discussion came to money-it always does with children. They wanted more! More than their mother or I was going to give them. It was time for them to find a job. If they could not find a job, then they would have to make &hellip Continue reading »